Posts

BD-rate is the standard way to compare codecs, and it is easy to game. Here is what the number means, how benchmarks mislead, and how to read one honestly.

High-detail studio shots sell products and slow pages. Here is how per-asset decisioning keeps the detail that converts without shipping the bytes that don't.

One master asset becomes dozens of channel outputs. A per-output perceptual decision beats a single global preset every time. Here is why, and what it saves.

A best-case number tells you what is possible, not what to expect. Here is how to read media savings claims, and why every 'up to' figure needs its median.

ne preset cannot fit a million diverse SKUs. Here is why marketplaces need automated per-asset routing, and how to compress at scale without degrading the catalog.

Cloudinary is an excellent transformation and delivery platform. A perceptual media orchestrator is a decisioning layer. Here is where the two genuinely diverge.

Bynder is your source of brand truth. At scale, rendition sprawl inflates storage and egress. Here is how to cut both without letting a single asset drift below your fidelity floor.

Faster images support more revenue, but the link is a mechanism, not a guarantee. Here is the honest case for Core Web Vitals on PDP and category pages.

VMAF fuses several signals and machine learning to predict how good a video looks to viewers. Here is how Netflix built it, what it does well, and where it breaks.

Egress is the recurring media cost nobody budgets. Photographic sources can reach up to 95% neural savings. Here is how to read the number honestly.

Shopify serves responsive variants and WebP automatically, but every asset gets one quality bar. Here is what that costs at catalog scale and how to fix it.

LPIPS measures image similarity through the features of a neural network instead of raw pixels. Here is how it works, where PSNR and SSIM break, and its limits